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Report: Fresh & Easy 'Likely' To Close in U.S.

The company will be shutting down or selling its stores in the U.S., according to a report.

Fresh & Easy's time in America appears to have expired.

The chain's stores in Southern California and beyond will soon be closed or sold, according to a report in the Wall Street Journal.

Owned by Britain's Tesco, the 199-market chain never quite caught on with American consumers.

Monrovia is flanked by Fresh & Easy stores in Arcadia and Duarte.

"We’re considering all options for the business, but it’s likely that the review will lead to Tesco exiting the U.S. market," wrote chief executive Philip Clarke in a blog post on the company website.

Analysts said the recession was partly to blame -- Fresh & Easy debuted in California, Nevada and Arizona in 2007, just as the economy was tanking. But, ultimately, consumers didn't warm to the concept.

"Though it attracted a small group of loyalists, Fresh & Easy largely failed to capture the imagination of American consumers who proved unaccustomed to British-style ready meals, self-service cash registers and unfamiliar store layouts," the Journal said.

Tesco's CEO told the paper: "It's likely, but not certain, that our presence in America will come to an end."

lex Luther December 07, 2012 at 02:30 AM
Good, another non union supermarket gone bust. I ONLY SUPPORT UNIONIZED STORES, + STATER BROS+ VONS+RALPHS+ FOOD4LESS+ EL SUPER . never shop non union stores like superior grocers & walmart = anti-union tyrants. Union= living wage jobs. Walmart + superior grocers= poverty wages.
Robert Parry December 07, 2012 at 06:37 AM
Wow. I bet those evil non-union employees will be much better off unemployed. What kind of human being takes pleasure in seeing decent, hard working people out on the streets? Who wants to see a perfectly legal, ethical enterprise go bust and investors lose their money?
Anne Margaret Kee December 07, 2012 at 03:16 PM
For such small stores I think they do have good variety and they do offer many healthy foods. I don't like the fact that produce is pre packaged so you can;t select the quantity or pick out individual pieces of fruit or vegetables. As for ready meals I just don't buy them. That might be good for single person households but not for families.
R. Ray Morford December 07, 2012 at 06:17 PM
I try to buy at non-union stores every chance I get. It probably would be tolerable if the union shops would stop pushing their politics. I do not want dues taken out of my paycheck then used for political purposes. Our groceries would probably cost less also.
R Terry December 09, 2012 at 03:06 AM
Lex Luther...that's an appropriate name. You can thank Unions for all those products that are now made in other countries for this market that used to be made here. Remember when we made TVs?...the best TVs. Did you know that many foreign cars (sold here) are made of a higher percentage of parts made in this country than some of the domestic brand cars? Union does not necessarily mean better products, but more expensive products. It was fine when the unions kept the workers from being taken advantage of. Now they just get rich off the dues and keep pressure to get wages and benefits to a ridiculous level for the work done. Not to mention protecting lousy workers from being fired.

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