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City Logo: Monrovia Now Accepting Feedback Online

The city's website shows the alternative logos and asks residents to comment and send in submissions.

, the city has posted a request for feedback on its . The city's website shows all the old and new logo possibilities and briefly details the history of the current logo and seal.

According to the website, any new logo would be trotted out during the natural course of events and would not require replacement costs.

"It is proposed to coincide with the community's 125th Anniversary celebration as part of a stepped-up economic development campaign and reflective of Monrovia's progress in recent decades," the website states. "The proposed logo would be substituted for the current artwork on street signs, letterhead, city vehicles, etc. over time--as those items are replaced in the natural course of events--thus avoiding replacement costs."

Residents are asked to send comments, suggestions, or drawings of their own logo ideas to jmclain@ci.monrovia.ca.us before May 13. The council will take up the subject of the logo again after Monrovia Day on May 14, according to the website.

Scott Doberman April 13, 2011 at 10:09 PM
The city seems not to get it. They should drop this entire logo project. Those responsiable for it should reimburse the city tax coffers the $ 8,000 out of their own pockets. With the results of yesterdays elections, the people have decided for another two years without transparecy in city government. Without transparency and no oversight the people will never know what the comments to the city are regarding the logo.
Gayle M. Montgomery April 14, 2011 at 03:35 PM
Scott, I concur. Why does the City need to rebrand itself? What economic benefit would derive therefrom? Of the choices, what other of the images promote the City? A logo is a marketing device. What is the message the City seeks to convey? What programs were economically disadvantaged by the allocation of this scarce resource?
Chiponline April 14, 2011 at 03:58 PM
The oak branch and mountains are enduring symbols of Monrovia's heritage. The new logo looks like a bad postage stamp.
Leif Anderberg April 14, 2011 at 04:07 PM
Scott Doberman is right! Whomever came up with the stupid idea should reimburse the city for every penny spent on this dumb project. There is nothing wrong with the old logo. Don't tamper with things that work - stick with things that don't!
Tom Adams April 14, 2011 at 04:10 PM
Scott, actually there is oversight, that is why it is being discussed here. I brought this up in a regularly scheduled meeting of the council and it has come this far. I have always taken my job on the council very serious and will continue to bring transparency when I feel it is lacking and will contiue to for the next four years.
Erin Thorn April 14, 2011 at 04:14 PM
If the city council voted to have a new logo explored, the city must pay for it. If the issue did not come before the council for vote then whoever authorized it should be held financially responsible for the cost. We do not need a new logo. How can anyone feel that spending $8,000 on this is a good use of tax payers money. How could something like this cost that much money?
Scott Doberman April 14, 2011 at 07:33 PM
I have just filed my DBA. LOGOS R US We will design any logo for just $ 99.99. No ups No Downs No extras. Just $ 99.99 small print notice : There is a significant increase in price for any logo design that requires a kick back to any government official.

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