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City To Consider Hiring PR Firm For $100M Gold Line Lawsuit

The Monrovia city manager is recommending that the City Council hire a public relations firm for $8,000 per month for "public relation services and litigation support" related to the $100 million Gold Line lawsuit.

The City Council will vote Tuesday on a proposal to hire a public relations firm for $8,000 per month to provide "public relation services and litigation support" for the city after a developer sued the city for $106 million for an alleged breach of contract.

Local developer Samuelson & Fetter sued Monrovia in August and alleged that the city breached a contract by allowing the Gold Line Construction Authority to build a parking structure that allegedly interfered with the developer's Station Square Transit Village plans.

Monrovia City Manager Laurie Lile wants to hire public relations firm Cerrell Associates to create a "public outreach campaign" related to the lawsuit, according to a city staff report Lile wrote.

"Moving forward, it is critically important to embark on a public outreach campaign that will inform Monrovia residents and our community the facts of the lawsuit, as well as provide litigation support," the report states. "The proposed Agreement with Cerrell outlines a messaging campaign, a public outreach plan, a media relations plan, and support with the litigation process."

If approved, the city would enter into a 90-day contract with Cerrell, paying the firm a total of $24,000 through December. Rejecting the proposed agreement "may result in a lack of information being distributed to residents and the community about these critical legal and development issues," Lile wrote.

Samuelson & Fetter alleges that the city agreed to work with the GLCA to build its parking structure so that it would not adversely affect the firm's ability to develop its own adjacent land. The developer says it agreed to proceed based on the city's "false" representations that the parking lots would not interfere with its plans.

The city maintains that the state's elimination of redevelopment agencies threw a wrench in Gold Line development plans and alleges that Samuelson & Fetter failed to procure the land it needed for its plans to progress.

ART FRYE October 1, 2012 at 01:18 pm
I cannot add anything to the existing comments, except to ask exactly why the city "manager" would recommend this ???
Kate K. October 1, 2012 at 01:24 pm
Dear Ms. Lile and City Council: NO, we do not need yet another contracted consultant for communicating what's going on with this lawsuit to citizens. If Monrovians want to know what's going on, they can read the SGV Trib/Star News, the City website, the City's "Monrovia Today" newsletter, Monrovia Now newsletter/website, Patch newsletter/website, the Mountain Views, or the Monrovia Weekly. Sometimes even the L.A. Times. We do NOT NEED to spend taxpayer money on a PR firm. Those who want to know have numerous means; those who walk around in ignorance want it that way. And IF "litigation support" is truly needed, there are numerous experienced lit. support firms and paralegals here locally who can do that job well for a lot less money. (I can provide names, if anyone wants them.) AND if the City would just SETTLE THE SUIT IN A TIMELY MANNER, there will be no need for PR or litigation support at all.
Dan Crandell October 1, 2012 at 01:44 pm
Non-accountability is what they hope for. This council thinks we will "kill the messenger" when this report is released in December. I believe we are once again in for a big out of court settlement.
Dan Crandell October 1, 2012 at 02:24 pm
The City will "Settle the suit in a timely manner" and we will pay big time for it. Just a bump in the road for this All American City ???!!!! Recommend all residences attend the next council meeting.
Dan Crandell October 1, 2012 at 03:30 pm
Mr. Adams ... you are in town ... Your non-response leads me to believe that you're stalling until after tomorrows council meeting and vote on this after which you people can and will refer all question to your hired gun. What say you Mr Adams ???
Robert Parry October 1, 2012 at 04:51 pm
I'll do it for half that!
Raymond Aguirre October 1, 2012 at 05:26 pm
I guess it's time for the council to go. "Public outreach campaign?" For what? Does the city think we back the developer suing Monrovia?? The developer is not just suing for pennies, they are suing the homeowner/taxpayers of Monrovia for 106 million dollars for some rhetoric loophole our council thought they could get away with. Since the announcement of this lawsuit, the City of Monrovia's credit was downgraded. Shaking my Head.....
Gayle M. Montgomery October 1, 2012 at 06:48 pm
Dan, my suggestion would be to give Tom some time to answer. There may be more to this than the obvious Patch response. Tom runs an active real estate business that expanded not too long ago, meaning additional day-to-day responsibility and has been known to slip away periodically with the lovely Missus (his real boss, wink!). He also seems to attend countless meetings here in town. I don't think a 2.5 hour window is a good judge of his willingness to comment, and there may be some legal things he needs to clear with counsel before he says anything. The good part is Tom does respond to things on the Patch. The bad part is the others don't part. The worst part is that that 3 of them (2 ladies, and the de facto appointee) refuse. That's a shame. Something about of and for the people comes to mind.
Robert Parry October 1, 2012 at 07:11 pm
By the way... what is the point of hiring a PR firm for a court case, if the matter is supposed to be decided by a jury based on evidence presented in a court room?
Gayle M. Montgomery October 1, 2012 at 08:18 pm
Robert, I'm just trying to answer your question, so don't shoot the messenger, K? From the way I understand it, the CIty has many audiences beyond just its citizens. There are the credit rating firms, banks, future businesses it may wish to anchor in the community, the press, inter-community organizations. It's really easy to shoot one's mouth off when facing an adversarial situation, but, when faced with litigation like this that could be quite costly, it may be important to have one public speaker, trained how to handle negative situations like this without putting one's foot in the proverbial doo and saying something that could come back and bite the city in the keister at trial. It's more than just the citizen base at stake. It would be costly for the City to have just such a trained professional on staff all the time, so they may need to reach out to the pros in this instance. Here are a couple of sample links to consider. http://en.wikipedia.org/wiki/Litigation_Public_Relations . This one's a PR piece, but... http://www.prweb.com/releases/2012/5/prweb9532241.htm
Tom Adams October 1, 2012 at 09:03 pm
Dan, Sorry it took so long for me to see this, it has been a busy day. As is customary, I can't speak to things I will vote on so stay tuned for the meeting.
Dan Crandell October 1, 2012 at 09:52 pm
Mr. Adams I will be at the meeting tomorrow evening. The council will be required to answer many questions. After your vote we know that all direct access to this council will be closed on this issue. Please be prepared. Thank you sir for responding.
Ellen Zunino October 1, 2012 at 09:56 pm
I thought it was the council's job to communicate with us. Unless an employee of the PR firm is going to meet with each resident at their home, bringing gourmet refreshments and a small gift to remember them by, I can't imagine why there would be a need for an $8,000/month expense.
We've got a city attorney and a city manager but neither one of these folks knows how to issue public statements, etc.? Why add more people to the city's payroll? If the city can't handle the fallout, maybe the city should develop on a scale it can handle all aspects of.
Ellen Zunino October 1, 2012 at 10:01 pm
For what? The initials of the answer are "CTA", the "T" (Their) replacing the phrase's usual "Y" (Your).
Lynn Fischer October 2, 2012 at 03:15 am
It is ridiculous for Monrovia homeowners and taxpayers to pay for litigation caused by city management -- it was their ineptness in the first place that got them into this
mess. Let THEM pay for 'public relations' out of their own pockets -- they are the onlty ones who will benefit from this fiasco, not us! Fellow Monrovians, is there anything we can do to stall this totally unacceptable measure if the city passes it? We MUST have some sayso in this!?
Dan Crandell October 2, 2012 at 04:06 am
Lynn be at the council meeting tonight. Also go to the councils web site/agenda and learn what this involves. The council will vote on approval and once that is complete we will get information only from their PR spokesman. This press release and agenda was sent out early this AM. The council seems to believe they can sneak this through without our awareness. We must force an explanation and stop this prior to their vote. See you at City Hall.
Gayle M. Montgomery October 2, 2012 at 02:04 pm
Sorry for the length of this coming response. Going to City Council and speaking what's on one's mind is often a good thing, but one must go fully prepared. According to a May 2011 SCAG report (http://www.scag.ca.gov/resources/pdfs/2011LP/LosAngeles/Monrovia.pdf), Monrovia has 14,473 households of which 13,672 were occupied and a population of 36,590. The average term of a lawsuit is 4 years, or 48 months. The cost per month for the consultant is $8,000. On the assumption the PR rep would be engaged in representing Monrovia the full term, total cost is assumed to be $384,000. The per month billable figure is assumed to cover the staff person, his/her support staff, and management up the chain. It would be important to determine if expenses for travel and other ancillary expenses are absorbed in the flat rate, or if they are over and above and how they are curtailed. On a 4-year term, based on total households, which assumes the owner pays taxes on the property, occupied or not, is $26.53, or about 55 cents per month. Based on just occupied, the figures would be $28.09/59 cents. The per person cost is $10.49/22 cents
Gayle M. Montgomery October 2, 2012 at 02:05 pm
$8,000 is a lot of money for any of us to have to shell out. But what is the cost to the City if the expense is not paid? I am not an attorney and do not play one on TV. I have, however taken a number of law courses and facilitated discovery and litigation on numerous occasions, including witness prep, working with both inside and outside counsel that included several big name LA firms and one in Washington. I have also taken a couple of PR courses and written press pieces. I am not an expert, but am offering that which I was taught.
Gayle M. Montgomery October 2, 2012 at 02:06 pm
A whiz bang power attorney once said I would make a lousy witness because it is my nature to want to offer too much info in testimony. The best answers at trial are said to be yes, no, and I do not recall. We have to dance with the one that brought us in this case, and I would suggest you take a look at the makeup of our Council in terms of skills and emotional steadiness in time of storm. Which ones are apt to make great witnesses, and which ones are going to send us up the river? Which are trained to deal with the hostile press looking for a gotcha and a salivating party in opposition waiting for us to slit our own throats with our tongues on the way to trial? Our City attorney may be adroit in handling day-to-day City business but less capable in handling major civil litigation like this. In fact, the attorney may also be compelled to testify on matters that do not involve privilege. That means the attorney may not be able to represent us, and trial litigators may be employed.
Gayle M. Montgomery October 2, 2012 at 02:06 pm
We have an ugly stew as a result of this lawsuit. We may wish to rethink our decisions in the next elections, requiring more of candidates we elect, but 56 cents a month may be a small price to pay when the City cannot raise needed funds at the appropriate interest rate and has to raise taxes and fees. Our already downgraded credit rating will impact the City's ability to acquire credit into the future. Any money's secured will be at a much higher interest rate. That means you and I and all of us will pay a lot more than $384,000 on debt. There is also the long-term costs of this litigation to consider if we lose and where that money will derive. I don't think there's a one of us, including City Council, who wants to be in this cauldron. If we lose, there will be a cost, there's a cost for the attorneys to litigate. It is assumed if we lost hard, we'd appeal, and there are at least two levels we can go on that, all very costly to Monrovia and its citizens.
Gayle M. Montgomery October 2, 2012 at 02:07 pm
I'm going to lose this argument because people are thinking emotionally. In a perfect world, we wouldn't have to pay squat. But the world, especially the world of civil litigation, is not perfect, and if we don't do damage control now, somebody is going to put their little stinky foot in all of our mouths all the way to our gut, and we're going to wind up paying a lot more than this. Good luck at Council tonight, but please factor what I've given you into your discussions. I don't have all the details, none of us do, and sometimes, in spite of our instincts to question the motives of everyone else, we may have to step back and count to 10 before coming out swinging.
Holly Hale October 2, 2012 at 02:12 pm
After learning there is stimulus money involved in the development of the Gold Line Extension, which I believe was supposed to be finished a while back instead of in the future (at least that what they were telling us in 2009 when I was taking it to work DT), one would wonder if these law suits are not just another way to rape the funds. Most of them seem absolutely ridiculous and a note to Monrovia: A PR firm? Waste of money.
Dan Crandell October 2, 2012 at 03:54 pm
@Gayle ... Yes indeed this is a longgggggggg comment ... Never-the-less I've read it. Glad I took the time .........
Gayle M. Montgomery October 2, 2012 at 04:14 pm
Thanks, Dan. I know you to be a reasonable person from some of your other posts and just wanted you to have the other side of the equation. Litigation is like legislation. In a perfect world, justice and light would prevail. Regrettably, it's not always so.
Concerned Citizen October 2, 2012 at 04:55 pm
In ten years are city taxes go up approx $100 each year. Normally the law you only obligated to pay 1% of purchase price of your home but in Monrovia, you make that double with your constant poor decisions and lawsuits. Many directed at your own citizens who end up paying the bill
Your salaries are all bloated for the short work week and size of this city. The workers can be found in parks and supposed "off limits" areas lounging with nothing to do while being paid. Who is really connected to the PR firm in the City Council?
Dan Crandell October 3, 2012 at 01:49 am
Administrative Report 2 (AR-2) was removed from the agenda at tonight's council meeting. No discussion No vote No reason given. Tom Adams you looked great behind that desk. Gillispy's Brothers Grain Mill was located on the counner of Olive and Ivy. My father worked there in the early 50's You were wondering so there you have it. Thanks Tom
Gayle M. Montgomery October 3, 2012 at 03:41 am
Hey, Dan, I was wrapped up with a couple of starving teenaged grandkids tonight and missed catching any of the meeting. Is AR-2 the PR matter? I assume so but want to be sure. Thanks for the update.
Tom Adams October 3, 2012 at 12:42 pm
Dan, I didn't see you last night at the meeting? If you were there, I am sorry I missed you. The item was pulled so no action was taken on it.
Steve Buckner October 3, 2012 at 05:42 pm
No action taken on it, so we cant talk about it. Everyone who came to speak can now go home, Thanks for showing up.
Tom Adams October 3, 2012 at 08:31 pm
Steve,
No one came to speak to it, if they did, they could talk. If you want, you canspeak to it at the next meeting.

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genevieve June 19, 2013 at 07:39 am
Oh Please, Please take a look at all the working class in menial jobs. They aren't coming here withRead More bags of money or people with it. They aren't getting expensive care from us. They go to the county and wait hours on end.
genevieve June 19, 2013 at 07:45 am
I am totally against anything re: amnesty until boarders are secured. It ticks me off to see momsRead More with lots of kids and you know darn well we are paying for them. If we supposedly continue paying for all these kids, rewarding illegals nothing gets solved. The same is to be said for the other visitors??
genevieve June 19, 2013 at 07:47 am
Why does it seem more acceptable for the Chinese. They have more resources to get their newbornsRead More pictures at the arcadia post office.
rubberband June 12, 2013 at 10:17 pm
See other post about this: It needed to happen...(Ancient Burial Ground that was desecrated) but IRead More maintain we should get some sort of "cleansing" or burn some incense/sage or call for an exorcism. I believe the evil mojo needs to be banished before we build again.........
donna mills June 8, 2013 at 04:40 pm
Hi Therese, I am good friends with Star Shields. He is a busy face painter, and often needs back-upRead More either at the Summer festival in Laguna Beach, now underway, or with one of his other commitments. If you're interested, I would be happy to give you his contact details via email.
Therese B. June 8, 2013 at 11:08 pm
Hi Donna! Star is a good friend of mine too!!! He is more an airbrush artist (and a darn goodRead More one!!) then a face painter. But he is truly a legend in his craft. I have been lucky enough to work with him and learn from him too! I just wish he wasn't so far away :( Nice to hear from you!
donna mills June 11, 2013 at 03:52 pm
Oh wow! what a small world! Best, Donna
rubberband June 7, 2013 at 04:22 pm
Old fashioned country vet "patchin' up" was some of the cool stuff I was taught growingRead More up. Splinting a bird's wing or leg, getting a thorn out of a slightly infected cat or dog paw was part of learning. I am NOT saying to eliminate/not see a REAL vet, however some things can be handled at home with a bit of basic medical knowledge and Bactine/hot clean water and towels/tweezers and some loving hands to hold Fido or Snowball when you can do it yourself. I am already bracing myself for the angry openly hostile messages this post might draw, so it's OK if you feel the need to do so. Watching some of my older friends who have limited income spend THOUSANDS of dollars for a beloved pet out of pressure/and what I call "pusher's guilt" sorta made me feel like mentioning that in the old days, some of the animal care was done by a wise farm woman/man...not all vets are crooks, and not all pet needs need put you in the poor house.
lynn June 7, 2013 at 07:24 pm
I love the old farmers remedies, particularly for mange however when dealing with elderly animalsRead More and certain conditions you just get around it. The farmers remedies are often slow working causing more pain then an animal needs to go through. I try holistic meds quite often for some bacterial infections and they are slow too. Cats in particular are difficult treat. They are great in some situations but in others the it is not appropriate. I will attempt the at home first then the vet. My recent situation was a neglected kitty I rescued with a 1.25 lb cyst I had no idea she had the cyst just thought she was matted. I was trying to get her shaved. Kitty's don't cooperate for though things. One thing led to another she ends up on the operating table. No rescue groups would help me and that's where my anger is directed. I have been donating to different groups monthly for more then 20 years. At one point three different groups at the same time. No one helped me when I needed it. I'm done.
rubberband June 8, 2013 at 11:31 pm
@Lynn: Reading your posts I felt some anger FOR you. HUGE animal lover here, and ALL my pets areRead More rescues/fosters except for the Robo dwarf hamster. Love my cats, and know there just some things you can't do to a kitty without risking kitty AND your own safety. What you have experienced was pretty much the exact thing I saw some older friends go thru...Care about their pets, want to get help, and can't seem to get any or get SOME but with hidden costs and "guilt trips" at the end. If no one said it, thanks for helping critters out and giving when you could. Sorry it was not rewarded.
donna mills June 3, 2013 at 01:20 pm
Gasp! Seriously? OMG--Poltergeist get behind me!!
rubberband June 3, 2013 at 01:48 pm
Donna...Poor Donna. My dear, it is too late. Call that weird yet cute little tiny lady toRead More "clean" your home and get your kids out of the television. ......oh and if you have a pool...DO NOT GO SWIMMING.
Dan Crandell June 3, 2013 at 01:58 pm
Love you Donna. Your comment should have been "Poltergeist get ""thee""Read More behind me"!!!!! All in fun.
Don Ryman May 31, 2013 at 10:07 am
ask andy Montgomery on fb
Robert Parry May 31, 2013 at 01:48 pm
I've recently spoken to Gayle. She's fine, just taking a bit of a mental hygiene breather.
Buzlightyear aka marty June 1, 2013 at 12:11 am
I am glad to hear she is good. I don't do facebook so I will simply take it that she will commentRead More again. She was my first "Patch" debate with someone on the other side of issues......You know, sentimental thing for your first time.... LOL. Just tell her Buzzlightyear "Marty" said hi if either of you two talk to her.